Take It To Them - Inspiring Community Engagement

As part of their mission, vision, and goals, the City of Hopkins has developed a “Take It To Them” approach to outreach, which emphasizes the importance of involving diverse populations, engaging the rental community of Hopkins, and inspiring community engagement. 
Hopkins City Council provides many ways for residents to provide input through a variety of tools and approaches, which include public meetings at unique venues, meeting formats that invite a wider audience, and meeting people where they are. These creative techniques to engage local residents in planning has helped capture more voices of Hopkins residents. 

Community Engagement Through the Artery Experiment – An Open Streets Demonstration Event Artery Experiment – Experience and Provide Input on the Cycle Track Artery Experiment – Bike Lounge Artery Experiment – Public Art Artery Experiment – Outdoor Seating, Art Rooms, and Games Cedar Lake Regional Trail Outside the Box Approach On-street Parking to Sidewalk Expansion Engaging Raspberry Renters Engaging Students in the Cottageville Park Expansion Project Collaborating and Engaging with Other Agencies to Reach Mutual Results
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What may help other communities?


Meetings at Alternative Locations

For City Council meetings, the City has been open to thinking outside the box, so that Council meetings are not only held at City Hall, but also in other parts of the community. Over 60 percent of Hopkins residents are renters, so each year a different apartment is chosen and events and meetings with City officials and residents are held monthly at the apartment to engage renters. The meetings discuss topics important to the renters and have included fun events like “Grilling with the Council,” where renters can meet with Council Members in a comfortable, relaxed setting.
The City of Hopkins isn’t afraid to take a chance and move meetings from traditional locations. One recent City Council open house was held at a local downtown business, LTD Brewery. The well-attended open house gathered positive responses with new residents involved. The City Council also got outside City Hall with its “Ride with the Council” event during National Bike Week, which included discussion of future Light Rail Transit (LRT) stations and a ride on Cedar Lake Regional Trail.  

New Approaches and Formats that Invite a Wider Audience 

The City has found that a change in format can bring a wider audience to City events. They hosted a Visioning Hopkins Mainstreet event using the Pecha Kucha formatPecha Kucha is a fast-paced, presentation format, where a presenter has 20 slides and 20 seconds for each slide. Each presentation was concise, fast-paced, and offered a low-pressure opportunity to share thoughts and visions for Mainstreet. City Council meetings can be intimidating to residents, and this event was viewed as a “fun, high-energy” event that got many people involved and could be easily replicated.

Another format that has been successful for the City, is its annual State of the City/Taste of Hopkins event. The event provides citizens and business owners with the opportunity to learn more about the City in a relaxed setting. The event starts with a “Taste of Hopkins,” which features free tasting of appetizers, entrees, and desserts from local Hopkins businesses. It gathers a wide audience and is followed by a “State of the City” overview with the Mayor, Council members, and City staff, and has even included a game show format. 

Meeting Them Where They Are

The City’s “Take it To Them” policy includes meeting people where they are, and bringing the meeting to them.  To gather community input, the City of Hopkins sometimes piggybacks on local events, such as outdoor movie nights or the City’s week-long Raspberry Festival, to engage more people and increase the visibility of upcoming projects. For example, the City’s Artery Experiment kicked off the 2015 Raspberry Festival and introduced the community to the Artery project, an Open Streets event that demonstrated a pedestrian/cycle track connecting Mainstreet with the Downtown Hopkins Southwest LRT Station to get public feedback on its final design. The event was in partnership with others agencies, and featured temporary installations, including a protected bikeway, art exhibits, live music, food trucks, games, a 3D chalk artist, and free bike tune ups. The event had many opportunities for community feedback. It even included the offer of a free ice cream sundae for anyone who weighed in on the project! Following the event, the City shared the results in a report, which included a summary of the installations, lessons learned for planning similar events, and a summary of the community feedback provided. 

Inspiring Community Engagement

Inspiring community engagement in a variety of ways is important to the City. The City offers a free Citizens Academy Program for residents who want to learn more about how their City works. Participants in the five-week program go behind the scenes to learn more about the City’s departments, programs, and operations. The Academy has been in place for ten years and can involve up to 20 participants per session. The program helps in developing relationships, understanding of staff responsibilities, and building personal connections. It has been a successful program with a strong alumni base, and even Academy alumni reunions.   
The City involves a diverse range of community members. For example, while the City was working on the Cottageville Park Redesign, they partnered with the nearby school to gather youth input into the park’s redesign. The City has also partnered with the school district for the use of school buses in providing rides to community members to meetings that are not held near a project site. 

Small, Low Cost, Low Risk Programs Can Support Larger Policy Changesquote from the planning director

The City understands that starting small can result in larger changes. Hopkins had a pilot program to temporarily transform a few on-street parking spaces into miniature parks, or parklets, on a $200 budget. The pilot was a success and the City later adopted a policy to allow local businesses to use the on-street parking spaces as a sidewalk extension for seating areas in the summer.
The City of Hopkins is always thinking of new, innovative ways to engage its residents. Luckily, the City is not afraid to take chances and has strong support from the City Council. The City has maintained a diverse public input base by thinking outside the box, collaborating with others to achieve mutual results, and inspiring community engagement.


Awards and Recognitions

  • 2014 Local Government Innovation Award from the Humphrey School of Public Affairs (Cottageville Park Expansion Project)

  • 2015 Minnesota National Association of Housing and Redevelopment Officials (NAHRO) Conference Presentation (Kersten Elverum)

Contact the City of Hopkins

Kersten Elverum – Director of Economic Development & Planning, (952548-6340kelverum@hopkinsmn.com


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