When people leave their homes, there are a few essential items they’re likely carrying with them, including identification, credit or bank cards and a mobile phone.
Less likely to be in their pocket: a Go-To Card or the exact change it costs to board a bus or light-rail train.
Confusion about the fare and the need to have the right amount ready to board has long been a challenge for new or infrequent riders, sometimes discouraging them from using transit altogether.
Ticket vending machines that accept cash and credit cards at rail and rapid bus stations helped us begin to address this challenge. This week, we took another major step forward as we introduced a new Metro Transit app that allows people to buy and instantly use fares using a smartphone.
With the app, customers can purchase mobile tickets in advance and use them when they’re ready to ride. These customers will prove they’ve paid their fare by showing bus operators or police officers a screen with a unique, moving image that can’t be replicated or used after time has expired.
More about the new mobile app from Metro Transit's Rider's Almanac.
Posted In: Transportation